Allocating Time for New Business Development: Just One of The Challenges Facing Busy Entrepreneurs

How do you allocate time for new business development? It’s the bane of many entrepreneurs and small business people. “I am so busy with my current projects that I don’t have time to drum up new business.” I know exactly what they’re talking about. I remember a period where I had so many writing projects on the go that I did no marketing. I just waited for the business to come in. The problem is that unless you market yourself, the business can slow to a trickle, regardless of the previous complaints that you have:

  • Too much work already
  • Not enough time to do anything else
  • Not enough money to spend on proposals that may not pay off

I completely understand. Understanding, however, doesn’t get you anywhere, so let me make some suggestions to keep the business coming.

The first suggestion is that you dedicate some time to new business every day. It need only be half an hour, but whatever time segment you decide on, lock it in. Just put everything aside, hold your phone calls, shut down the cell and leave your e-mail alone. Next, do the following. Get yourself one of those small digital timers, punch in the time segment you’ve chosen, then, turn the timer away from you so you can’t see it. Now, focus on the work at hand.

During this time segment consider what new business you want to get into, or actually work on a new business proposal. What you might also do, and this will impact your own staff, is get the staff to join you in your sessions; and plan a session at least once a week, and brainstorm new ideas. Who better than your own staff to carry out this activity in search of new business? And encourage them to look for business opportunities that you may be unaware of through networking, or contacts they have with friends and associates. Even submit a speculative or unsolicited proposal to a client.

Here’s an idea I really like. It comes from Verne Harnish, CEO of Gazelles Inc, an executive education firm. Verne suggests that you should stop eating alone. Verne’s experience is that in one year, living in Barcelona, he built deeper business, social, and political connections than in ten years living and working in Washington DC. What could you do if you were to meet someone different even a couple of days a week? You might not generate new business immediately, but the payoff down the line could be substantial.

I understand that cash flow can get in the way of such activities. I appreciate that the current projects you’re working on have stringent timelines. In fact you’re probably working a 60-hour week. But don’t let that get in the way of allocating time for new business by pursuing practical ways to make it happen, even on your busy schedule.

Abstract: Busy people often get too busy and fail to continue marketing themselves. Small businesses, like consultants and training companies, often find themselves in this situation. This article looks at the issue and suggests some practical solutions. It’s up to you to follow up on them.

Real Business Developers Wanted In This Recession

Have you decided yet? Have you determined once and for all that you are going to do something BIG for your self and your family?

My mentor always says, “what you do for yourself makes you successful but what you do for others makes you significant!” Are you still working at the same job hoping things turn around for you someday? Still hoping business picks up again like it once was years ago? Still on the JOB boards and newspapers looking for that next new exciting company that will finally pay you want you are worth? Or maybe you’ll even settle for just a little more money than you’re making now.

When will enough be enough for you?

I want to introduce you to someone I met recently…

His name Is Robert Burrows. Robert lives in Michigan and found an ad my Partner Yolanda Williams-Davis had on the Michigan Talent Bank.

Robert is a social worker with the juvenile disciplinary system. In other words, he works in the non-profit sector and his income was also non-profit.

He was telling me during our interview he believes many many people in Michigan are starving for an opportunity to get more control over their income and therefore their lives.

I was shocked to hear that the unemployment in the state of Michigan is almost 25% higher than the national average!

What is it like in your area?

What does the housing market look like in your city?

Just last week I met Christian, a young guy from Arizona who was also a newly-wed that was also expecting his first child in about 6 months.

Both Christian and his wife home owners and were calling the bank that same day to notify the mortgage department that they both want to voluntarily give up their houses…

The he shared with me his house was already rented out but he could not charge enough to cover the entire mortgage. He could refinance because the appraised value had decreased by $60k within the last year.

Can you tell that people need to make some adjustments in their income and in their lives?

Where are you in your life?

More importantly, what are you doing to maintain much less advance you quality of life and those around you?

There are tons of people looking you and your leadership. Actively seeking and starting businesses that can help them become recession proof.

Approximately 79 million people will start their own business in the next few years. All will need to master the skills that you can learn now and position yourself to teach to others.

Right now you have a chance to put your self in position to be the one who helps them set up a marketing system that will bring them more customers and therefore more money and when that happens, you profit too.

You can first take back control over your own life by becoming a real business developer marketing everything from simple necessities, like a cell phone and Internet service, breakthrough technology like video phones, info products on how to swap car engines, baking or any field you are passionate about using proven marketing systems.

You can, in turn ,create the lifestyle of your dreams by helping people get more of what they want out of life.

How Public Relations Can Improve Your Business Development

Planning, Developing and Executing your business strategy should always include Public Relations. Public Relations by Webster’s definition is the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. With today’s focus on transparency and the use of technology to search for products and business, it is vital to business development, that a company maintain goodwill and understanding.

In health care we have used the same methods of public relations for decades (Newspapers, magazines, flyers, newsletters, radio advertisement, billboards, and TV). Media today includes numerous online methods and blogs. Communication is almost instant. Negative Public Relations can be a disaster to a business and destroy its credibility in the market place. Utilizing the appropriate tools for positive public relations on a routine basis can help build a foundation for any company to fall back on during damaging times. Hypothetical example: Have you ever watched the news and seen a business under attack for an honest and genuine mistake? Wonder what that mistake cost? How they would fix it? Question how it happened? Negative Public Relations destroys a company’s reputation and identity.

Business Development is a company’s strategy for marketing, branding, and selling its product for an operational gain. When I evaluate a company’s business development plan I am focused on three primary areas: Market/Marketing, Information Management, and Customer Experience. Only assessing one or two of these areas can lead to inaccurate data and results. All three are needed to determine the best route for success. Evaluating these three areas will allow for you and your business to identify your customer or market, decide what information is needed, and how you would promote a positive experience. Example: In health care, our client, customer, patient needs a service. Knowing what they specifically need allows us, the company, an opportunity to provide all the information so they can make an informed decision. After the service has been provided we use tools to calculate how well we provided a positive customer experience.

Public Relations (PR) has a new look! In 2012 we will see social media platforms establish a stronger presence in many business development plans. Getting your brand to market and establishing goodwill in your community can and will give your business the competitive advantage, help to mitigate risk, and allow for transparency to the public. A strong Public Relation campaign will improve your business.

Online Business Development For Beginners

Are you ready to kick off your online business development the right way? You’ll be pleased to know that there are many excellent established practices that can help guide your business from its beginning all the way through a fruitful and long journey of success. While online marketing has many similarities to traditional marketing, there are also many differences, as well as new facets and angles to consider. To properly succeed with online business development you need to understand the ins and outs of online marketing.

The great thing about online business development is that it doesn’t need to cost any money. Yes, there are paid online advertising opportunities, including the popular Google AdWords (a Pay Per Click service). These tools can be successful but aren’t the best place to start, especially when you are on a budget. You have to turn to free methods that can pay serious dividends for the time you put in.

When you’re creating your new website, you have to realize how online content is different from offline content. The content of your website needs to be easily readable and digestible. It should be short and to the point, and it should draw people into it. People skim rather than read online, so you have to find a way to get your point across in less time and in less space.

Another key difference between online business development and offline marketing is that before people ever even evaluate whether they want to read your content, they need a chance to get to your site, your blog or your article. This is opposed to say, an advertisement in a newspaper, where anybody flipping through the newspaper will see your advertisement. All you have to do there is capture their attention.

With your online business, you need to capture their attention as well, but you first need to get them there. This entails search engine optimization, social networking and link building among other strategies to drive traffic to your website. Search engine optimization involves creating keyword-optimized content that will help get you found in search engines.